Final Film

This is our final cut of our a2 media film, Hate Mail.

Final Film Poster

This is the final film poster that we have created:

This poster is a combination of all three ideas but the main inspiration was from Max's design. The overall layout was taken form Max's idea, but the idea of having the three images in the centre both featured prominently on both mine and James's design.

The idea around this design is to firstly showcase the three main characters as you would see in many film posters. Secondly to give the audience some clues about the film so they can create their own assumptions as to what to expect from the film. This was the reason behind having multiple objects and images overlapping each other.

The most important things in a film poster is to make sure that it is eye catching, which I feel it is due to the layered images, and to make sure all the conventions are met. This poster includes all the of the main conventions such as:

• Title of the film
• Tag Line
• Eye eatching images 
• Main actors names
• Production blurb
• Critic Reviews

Radio Trailer

A2 Media Evaluation Question 1

Evaluation Question 1 - In what ways does the media product use, develop or challenge forms and conventions of real media products?

For our advanced portfolio we were set the task of creating our own media product. We were challenged with creating a short feature film, consisting of a start, middle, and end with a title sequence and end credits. This was similar to our foundation portfolio production of creating a two minute opening to a film.

Rules

There are three main rules that we needed to follow as is required with film production. These are the 180 degree rule, shot reverse shot and match on action. These rules need to be followed in order to give the film a continuous flow and aid the chronology of the film. As well as giving the film a real and believable feel.

The 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters, and by keeping the camera on one side of this axis for every shot in the scene, the first character is always frame right of the second character, who is then always frame left of the first. The camera passing over the axis is called crossing the line, and this must be avoided at all times if possible.

The object that is being filmed must always remain in the centre, while the camera must always face towards the object.

Shot Reverse Shot is a technique that includes shots that views the action from the opposite side of the previous shot usually over the shoulder of each actor. This can be used during dialogue between two characters, giving the effect of a flowing conversation.

Match on action is a filming and video editing technique whereby an editor cuts from one shot to another that matches the first shots action, although the shots may have actually been filmed hours apart. For example an actor opening a door from the outside cuts to the actor walking through the door.

In order to complete our film to a good standard we need to stick to these rules at all times to improve the continuity of our film. So in this sense we are using the generic conventions of real media products.

The idea of film we decide to produce was based on a man who was out to get revenge against a hitman who killed his best friend and business partner. We came to the conclusion that our film would be an action thriller. In order to accurately represent a film from that genre I thoroughly conducted some in-depth genre research.

As the action thriller genre is a hybrid genre I researched each genre separately and found that thriller films build suspense. So in order to meet this we added a part to the storyline where two characters have a standoff resulting in one character being shot, but it isn't clear at first who has shot. This builds suspense, also the killer’s identity is unknown for most of the film so the audience will be left guessing who has shot the gun.

I also discovered that an action film is described as a film that features a series of situations involving physical altercations. These types of film are often categorised by the presence of guns, fight scenes and explosions. A typical example of one of these types of film would be Die Hard.

So in order to follow these conventions we decided that our film would need to feature confrontation, such as fight scenes and guns. We added a fight scene where two characters fight in a bathroom until one of the characters is killed. We identified death as an important part of these films too, so after we use the gun to shoot the hitman character in the knee, we decided that in a professional film of this genre we would probably see the character die. So for that reason we added the hitman's death at the end. This is yet another example of us using generic conventions as seen in real media products.

We wanted the film that we created to be a classic action thriller film. A homage to other action thriller films. However we did add somethings that you would not expect to see in this type of film. I feel that in a part of our film we had an element of pastiche or parody. When the hitman enters his car he puts on the radio. We decided to create and record a fake radio show to play while the hitman was driving. This featured upbeat funky music that doesn't really have any place in a film of this genre. This music is the repeated at the end over the credits where you would expect a much slower droned out sound to continue the intensity of the film right to the very end. Also on the radio show there is a presenter speaking who whilst speaking says a phrase that we intended to be a pun to foreshadow the end of the film. The presenter says 'this song is for those of you who would kill to get out of work right now', this could trigger some of the audience to think that there will be a death at some point at the end of the film. These examples show that we have challenged the conventions of this genre, as well as us possibly developing the conventions of this genre by adding our own twist to them.

The main conventions that feature in this genre of film are as follows:

-Weapons

-Death

-Blood

-Confrontation/Violence

-Suits

We included all of these in our own film so that we could show our intent to follow the conventions of our genre of film and here are some examples:

There have been many influences for our film, some of them being real media texts one example is that we needed a different type of shot for the scene where the Hitman is confronted and shot by Quincey, then I came across a shot used in the TV show Breaking Bad, where the character Jesse Pinkman is shot in a 360 degree motion but is cut in the middle to add effect to an around shot to increase the intensity and suspense of the shot.

Another influence on our film was the film Sahara. This is slightly different to our genre film. Sahara is an action comedy, however we were able to take its title sequence as inspiration  for our own title sequence.The title sequence for Sahara features one long pan shot which moves around a room full of objects and pictures which allows you to infer key details about the film. We did a similar thing in our title sequence by having one long shot around an office desk that had all of the key objects from our film on it, such as a gun, office equipment, car keys and a computer.

Sahara (2005) — Art of the Title

Audience Pleasure and Richard Dyers Utopian solution theory
Richard Dyer, a film theorist, argues that one of the functions of entertainment is to give the audience a Utopian  environment.
Reality: Exhaustion, scarcity, dreariness, manipulation, fragmentation
But Dyer said that entertainment such as films should provide the following to give the audience the best experience possible.
Utopian Solution: Energy, abundance, intensity, transparency, community
In our film we tried to incorporate as many of these as we possibly could, within our time limit, budget and genre restraints.
Energy: In our film we have a lot of energy as a result of our action scenes, such as the confrontation/fight scenes and the chase leading up to that. This is helped by the fast paced editing and the underlying soundtrack that we gave these scenes.



Abundance: In the time previous to our film being set, when Carlos had not yet being killed, Quincey would have had a great deal. Family, best friend, business, but during the time of the setting of our film, when Carlos is dead, Quincey has nothing, causing him to want to seek revenge during our film.


Intensity: There is a strong balance of this in our production, high intensity when the character Quincey gets his revenge and low intensity when the Hitman is pursuing Quincey only to find that he is actually the one who is being hunted and confronted.



Community: This has quite a strong link with abundance in our case, as when the Hitmans actions result in Quincey losing everything, Quincey was trapped and began to become depressed as a result.

Transparency: As we didn't have much time available in our film for character development, with our limit of 5 minutes, we used voice overs in order to describe the character and the position they are in quickly and effectively. This shows honesty and a more obtuse aspect of the characters and the film overall.

I think we were successful in creating a product that gave pleasure to the audience and this was backed up by the audience feedback in terms of enjoyment.

A2 Media Evaluation Question 2

Evaluation question two from james1397

This is my response to evaluation question 2 which I created on Powerpoint and the uploaded onto Slideshare in order to embed it into our blog.

A2 Media Evaluation Question 3

This is my evaluation question 3 which I created on Powtoon

A2 Media Evaluation Question 4

This is my response to evaluation question 4 which I created using Prezi.

Final Film Questionnaire Results

https://docs.google.com/spreadsheets/d/1sSU_krjph8qMN8BmUMhMyr9_0Y0fCiGwFae17Lb5Ja0/edit#gid=1488662362

This is a link to a spreadsheet of answers to an audience questionnaire for our final cut of our film Hate Mail.

Poster Analysis

Radio Trailers/Radio Spots Research

Radio trailer research from james1397

Final Film Questionnaire

Pre-Production Continuity Editing Exercise

This is a film we created in the pre-production stages of our film Hate Mail, to get some practice with filming and editing, this version is a longer version of the journey we filmed to practice and show we can successfully edit and film with good continuity. 

Pre-Production Elliptical Editing Exercise

This is a film we created in the pre-production stages of our film Hate Mail, to get some practice with filming and editing, this version is a shorter version of the journey we filmed to practice and show we can successfully edit and film elliptically, this means cutting out a lot of shots to show a passage of time but so that the film still flows and makes sense.

Editing Idea

When it came to the climactic point in our film, the part where the hitman is shot by Quincey Kent we wanted to edit it in a way in which the tension and mystery was at a maximum, and I came across this video when watching a documentary on the making of Breaking Bad.

We decided to incorporate this in our film, because of the great effect that it has on this certain episode of Breaking Bad, we managed to do it successfully and are extremely happy with how it looks as a finished article in our film.

Final Film Audience Feedback Questionnaire

Rough Draft for a Poster

Viral Advertising Research

Poster Research

This is a Powtoon I created as a tool for presenting my poster research

A2 Media Progress Diary 7

A2 Media Progress Diary (19/02/15-19/03/15)

Since the last post the final cut of the film has been completed and added to youtube. From this James has created a questionnaire for to be added to the youtube video to get the audiences opinions of the film. After completing the film, Max has been busy creating a radio trailer that would be used to advertise our film. I have also created a poster to advertise our film. Also during this time we have been catching up on any blog work we have missed while we were busy filming and editing our film. As all the main tasks have been completed the next few weeks will also be dedicated to completing blog work and completing the evaluation questions before the imminent deadline.

A2 Media Progress Diary 6

A2 Media Progress Diary (19/01/14-19/02/15)

Over the past month editing of the film has progressed. We have nearly finished editing the final cut of the film. The footage is completely edited, however the title sequence and sound is not. We have decided to create and film a new title sequence to add to the film as the existing one we had was not to as good a standard as the rest of the film. The majority of the film needs background music over it. We have found suitable tracks to add to the films, we just need to add these to the film. This is taking longer than expected as each track needs to be edited and tailored to fit around the footage. We have noticed a few mistakes in the film which need to be smoothed out, one of these being one of the characters dialogue being too quiet. We have decided to get a Zoom recorder and dub the sound in. Usually this would not work but the characters face is not in the shot so it does not matter if the movement of the lips and sound are out of sync as this cant be seen. Currently other blog work has been halted as we are focused on completing the final cut of the film.