If i were to make a viral advertisement for our film, I could create a 'fake' detective/police website which contains an investigation regarding the killing of 'Carlos Sanchez.' On this website there could be clues about the killing which viewers are able to piece together to win tickets to see the film.
Possible clues to the film could be, the 'shares' of partners, 'Carlos' and 'Quinceys' business dropping. Due to one of the partners being killed.
Another could be different radio trailers from 'MaxxFM' (the in-film radio trailer) talking about a businessman being killed in the bathroom of his own companies building, with only a bullet shell found next to the body.
Also a later report 3 years after on a car found outside the same building that 'Carlos' was killed with the driver found 500 yards away in a car park who had been show twice, once in the leg then the second in the head.
With all these, there could be hints the a locations, dates, and times which is where people will be awarded with merchandise and tickets.
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