Viral Marketing is a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means such as the Internet or email, this type of marketing depends on a high pass-along rate from person to person. If a large percentage of people forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles. it is because of this reason that the people that start the advertisement need to make it engaging and easily accessible to the public.
The following website shows past examples of popular and successful viral advertising schemes for a variety of products.
http://www.ignitesocialmedia.com/social-media-examples/15-viral-marketing-examples-campaigns-past-5-years/
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