Viral Ad Idea

A good way to promote our film would be to produce a viral ad. In order to create a viral ad a good and feasible idea would need to be discussed.

My idea for a viral advert would be to gather a group of people preferably all friends. Each person gets an envelope that contains a picture of another person for the group. This the person that the person has to 'hunt down' and 'kill', this essentially is a game of 'cat' and 'mouse' or 'hitman' and 'victim', each person will be a 'victim' and a 'hitman' so an even number of people will be needed.

The 'hitman' would plan the most creative way to 'kill' the 'victim' while they are carrying on with their everyday lives. The viral ad would follow the various  'hitmen' in the planning and process or eliminating their target.

This would obviously not be real and so the deaths will be fake, so some rules would need to be put in place for using weapons etc. However the idea of this would be to make it as funny as possible in order to get as many views as possible so a combination of props such as fake blood and dramatic acting will be used.

There may be some safety concerns if this is undertaken in public as the props used could be mistaken for the real thing, so this will have to be taken into account.

The end of the video will see the screen fade to black, show the name of the film and then the release details.